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Experience the inner joi and confidence of exceptionally healthy-looking hair with the most comprehensive, technologically targeted collection of home care products—all designed to put sophisticated salon results into your hands.

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JOICO Defy Damage Protective Shield-100ml

R695.00 R556.00
Safeguard your hair from the harsh effects of daily styling, UV exposure, and environmental pollution with the Joico Defy Damage Protective Shield 100ml. This damage-defying hero is an essential addition to your haircare routine, ensuring that your locks remain beautiful, vibrant, and healthy.
Sale!

JOICO Defy Damage Protective Masque-150ml

R695.00 R556.00

This powerful at-home treatment goes deep to infuse hair with a brilliant, bond-strengthening defense system. The result? Less breakage, more protection from heat styling; and hair has instant softness and shine…the kind you can see and feel on contact.

Sale!

JOICO Defy Damage Protective Conditioner-250ml

R490.00 R392.00

Helps prevent and protects from daily damage

Boosts vital moisture

Instantly detangles

Leaves hair soft, shiny, and healthy

Certified PETA Global Animal Test–Free

Sale!

JOICO Defy Damage Protective Shampoo -300ml

R480.00 R384.00
The results are shiny, smooth, clean strands – wonderfully resilient and healthy-looking.

Free of SLS/SLES Sulfates*

Leaves hair soft, shiny, and healthy-looking

Decadently rich lather for a luxurious cleansing experience

Gently sloughs away dirt and debris without roughing up the hair cuticle

Certified PETA Global Animal Test–Free

Sale!

JOICO K-PAK Color Therapy Glossing Oil-63ml

R695.00 R556.00

Doubles your color vibrancy*

Preserves over 85% of hair color**

150% more shine*

2X stronger hair†

Protects hair against pollutants‡

Instant softness and smoothness

Certified PETA Global Animal Test–Free

Sale!

JOICO K-PAK Color Therapy Luster Lock Spray-50ml

R195.00 R156.00

Locks in over 82% of color vibrancy for up to 8 weeks*

2X stronger hair**

Protects from heat styling

Instant detangling

UVA/UVB protection for hair color

Controls frizz and boosts shine

Certified PETA Global Animal Test–Free

Sale!

JOICO K-PAK Color Therapy Luster Lock Spray-200ml

R715.00 R572.00

Locks in over 82% of color vibrancy for up to 8 weeks*

2X stronger hair**

Protects from heat styling

Instant detangling

UVA/UVB protection for haircolor

Controls frizz and boosts shine

Certified PETA Global Animal Test–Free

Sale!

JOICO K-PAK Color Therapy Luster Lock Treatment-50ml

R200.00 R160.00

Boosts color vibrancy

9X stronger hair*

89% less breakage*

Instantly healthier-looking hair

Certified PETA Global Animal Test–Free

Sale!

JOICO K-PAK Color Therapy Luster Lock Treatment-150ml

R675.00 R540.00

Boosts color vibrancy

9X stronger hair*

89% less breakage*

Instantly healthier-looking hair

Certified PETA Global Animal Test–Free

Sale!

JOICO K-PAK Color Therapy Color Protecting Conditioner-50ml

R135.00 R108.00

Helps restore and protect hair for vibrant, long-lasting haircolor*

Doubles hair resistance to breakage**

Boosts shine

Helps hydrate hair and improves elasticity & manageability

Certified PETA Global Animal Test–Free

Sale!

JOICO K-PAK Color Therapy Color Protecting Conditioner-250ml

R490.00 R392.00

Helps restore and protect hair for vibrant, long-lasting haircolor*

Doubles hair resistance to breakage**

Boosts shine

Helps hydrate hair and improves elasticity & manageability

Certified PETA Global Animal Test–Free

Sale!

JOICO K-PAK Color Therapy Color Protecting Shampoo-50ml

R135.00 R108.00

Gently cleanses color-treated hair

Improves hair’s elasticity and shine

Helps restore and protect hair*

Certified PETA Global Animal Test–Free

Sale!

JOICO K-PAK Color Therapy Color Protecting Shampoo-300ml

R480.00 R384.00

Gently cleanses color-treated hair

Improves hair’s elasticity and shine

Helps restore and protect hair*

Certified PETA Global Animal Test–Free

Sale!

JOICO K-PAK Hydrator-50ml

R195.00 R156.00
This thirst-quenching treatment delivers intense and immediate hydration to parched strands—making it ideal for dry hair.
 

Instantly replenishes lost moisture to dry, damaged hair

 

Boosts shine

 

2X softer hair*

 

Seals the cuticle

 

Improves hair manageability and elasticity

 

Certified PETA Global Animal Test–Free

Sale!

JOICO K-PAK Hydrator-250ml

R695.00 R556.00

Instantly replenishes lost moisture to dry, damaged hair

Boosts shine

2X softer hair*

Seals the cuticle

Improves hair manageability and elasticity

Certified PETA Global Animal Test–Free

Sale!

JOICO K-PAK Reconstructor-50ml

R175.00 R140.00

Rebuilds and re-fortifies damaged hair

64% less breakage*

Instantly healthier-looking hair

Improves elasticity & manageability

Certified PETA Global Animal Test–Free

Sale!

JOICO K-PAK Reconstructor-150ml

R675.00 R540.00
The Joico K-PAK Deep Penetrating Reconstructor Treatment is great for damaged hair. It will leave your hair shiny, strong, manageable and healthy looking. Apply to your shampooed hair.
Sale!

JOICO K-PAK Liquid Reconstructor-300ml

R715.00 R572.00
Provide your hair with an intensive treatment with Joico K-Pak Liquid Reconstructor for Fine, Damaged Hair. This leave-in reconstructive liquid protein spray offers your fine hair strength, shine and support without adding weight. Restoring vitality, strength and elasticity, K-Pak Liquid Reconstructor for Fine, Damaged Hair has been clinically proven to show benefits equal to Deep-Penetrating Reconstructor.

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